This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Why Choose Us?

Planning Wise as a registered accounting practice (IFA) and advice-only financial planning firm (AOLP) is in a unique position to address all your money and tax issues.

A Message from CEO-

Sirjeel Zafar Khan 

I take this opportunity to welcome you to Planning Wise. I am at your service, as your financial planner, your wealth strategist, your tax advisor and, above all, your confidant.


I am a practicing accountant and also a chartered member of CISI (Chartered Institute of Securities and Investments). I have been at the coalface of business planning, cashflow modelling, and tax advice for over two decades.

I am suitably poised to assist you with all your accounting, tax and wealth planning issues. Our goals-based financial planning adopts a holistic approach to wealth management with a clear focus on real life issues, instead of merely targeting client's excess wealth.


I will offer you the right support and impartial advice which will enable you to take control of your finances. 

More power to you, the client!


I am always just an email or a phone call away.

 

Yours Sincerely

 

Sirjeel Zafar

AFA MIPA, IPA, MCSI, BA (econ), Accredited GAME planner, ACCA qualified.

Our Team

Farukh Lodhi-

Farukh is a Fellow Certified Accountant with over 10 years of experience in business planning, cashflow forecasting & financial modelling. His customer-focussed approach is appreciated by all his clients who trust him fully with their financial issues. Farukh is a conscientious member of planning wise team and is a delight to work with.

Farrukh Lodhi


(FCCA-Business Planner)

Sirjeel Zafar-

Sirjeel has a mix of top accounting and wealth management qualifications and is therefore suitably poised to assist you with all your personal finance issues. He is also an accredited GAME Plan Practitioner which puts him in a unique position to plan your financial journey by offering a comprehensive wealth and wellbeing financial planning programme.

Sirjeel Zafar


(AFA MIPA, IPA, MCSI-Financial Planner, Retirement and Estate planning)

ACCA, BA(econ)

Alveena Javed-

Alveena brings to Planning Wise, two decades of global experience as a corporate trainer & life coach. She holds two Master level qualifications, one in education- with specialization in coaching & mentoring, the other in English literature. Her bachelor's degree is in counselling and psychology. Alveena is also a certified professional NLP coach. Her exceptional communication and interpersonal skills have made her very popular with her clients.

Alveena Javed


(PG Dip, MA, DISC Coach)

 DABIR AHMED- Financial Consultant

(FCCA CPFA FHEA)


Dabir is a qualified accountant, business adviser and a financial consultant with a diverse professional background. He holds fellowships with both the Association of Chartered Certified Accountants (FCCA) and the Higher Education Academy (FHEA) and is a member of the Chartered Institute of Public Finance and Accountancy (CPFA). Over the past 16 years, Dabir has imparted his knowledge in Business, Accounting, and Finance across various educational levels— vocational, undergraduate, postgraduate, and professional.


Dabir has amassed substantial experience in accounting and finance, serving in capacities such as Finance Director, Finance Manager, Accountant, and Business Adviser across sectors like education, retail, catering, and e-commerce.

Our Code of Ethics

  • Objectivity:

    We strive to be as unbiased as possible in providing general advice and financial education to our clients, and we practice on a fixed fee basis.

  • Confidentiality:

    We shall keep all client data private unless authorisation is received from the client to share it. We shall treat all documents with care and take care when disposing of them. Relations with clients shall be kept private.

  • Competence:

    We shall strive to maintain a high level of knowledge and ability. We shall attain continuing education. We shall not provide advice in areas where we are not capable.

  • Fairness & Suitability:

    Dealings and recommendations with clients will always be in the client’s best interests. We put our clients first.

  • Integrity & Honesty:

    We will endeavour to always take the high road and to be ever mindful of the potential for misunderstanding that can accrue in normal human interactions. We will be diligent to keep actions and reactions so far above-board that a thinking client or another professional would not doubt our intentions. In all actions, we are mindful that in addition to serving our clients, we care about the business of building an advice-only financial planning profession, and our actions reflect this.

  • Regulatory Compliance:

    We will strive to maintain conformity with legal regulations.

  • Full Disclosure:

    We shall fully describe our method of compensation and potential conflicts of interest to clients.

  • Professionalism:

    We shall always conduct ourselves in a professional way. This involves integrity, honest treatment of clients, and treating people with respect.

Our Values & Standards

We live by three important values:

◉ To be the beacon for independent, objective financial planning for individuals and families.

◉ To be the champion of financial services delivered in the public interest.

◉ To be the standard-bearer for the emerging profession of advice-only financial planning.

We meet the following standards and continue to abide by such standards:

  • Fixed fee advice-only financial planner

    We are compensated solely by the client with neither ourselves nor any related party receiving compensation that is contingent on the purchase or sale of a financial product. We do not receive commissions, rebates, awards, finder’s fees, bonuses or other forms of compensation from others as a result of a client’s implementation of our planning recommendations.

  • Prohibition of certain ownership interests and employment relationships

    We, or a party related to us, do not own any interest in or are employed by a financial services industry firm that receives commissions, rebates, awards, or any form of compensation that is contingent on the purchase or sale of a financial product.

  • Compliance with industry regulations

    We agree to comply with all statutes, rules, regulations, administrative and judicial rulings, and other authorities applicable to the provision of financial planning or advisory related services.

     


  • Prompt notification of certain disciplinary and legal events

    We have a continuing obligation to inform our clients, in a prompt manner and in writing, of significant disciplinary and legal events. These events include, but are not limited to, the following:


    • Any disciplinary inquiry or proceeding initiated by any civil or criminal authority or regulatory body, including any inquiry, or proceeding relating to the firm with which we are associated.
    • Any disciplinary inquiry or proceeding initiated by a credentialing or membership organisation or authority to which we are subject; and
    • Any bankruptcy, receivership, or other types of assignment or arrangement for the benefit or protection of our creditors or in relation to any entity in which we hold an interest of 5% or more.